It was a big shock when most dental practices were instructed to postpone non-essential care until further notice. Marketing dental office in COVID 19 had been extremely daunting for dentists. Most of the time, the Individual practices promoting non-relevant content on social media ran the risk of being perceived as tone-deaf and having their voices drowned out in the din of the platform’s chaos.
Find out more about how adopting smart dental marketing strategies can improve your profitability post COVID.
Dental practice marketing and COVID
Your dental practice must have 70% of its revenue from existing patients to be profitable. Don’t spend money on marketing tactics that don’t focus on your brand, patient experience, and retention to save your practice. As long as you are open to changing your marketing strategy, even if it is a small one, you can adapt to the post-COVID landscape and grow your dental practice.
Here’s a look at how marketing changed at the start of the COVID-19 pandemic and some of the lessons that were discovered.
- Facebook is the most popular social network in the United States, and nearly 70 percent of the population has a Facebook account. Patients may now be more inclined to write reviews on your practice’s Facebook page. Make sure your Facebook page is up to date with all the information your patients need to know.
- Facebook Ads can be a cost-effective method of attracting new patients, and patients can schedule appointments directly from your Facebook page. Social media helps build your brand, and Facebook ads help you reach patients who are your demographic and geographic match.
- Facebook Wi-Fi makes it easier for patients to check-in at your practice.
- Prospective new patients search for a dentist near me on Google and need to be directed to your website. Consumers look for reviews on Google, Yelp, and Facebook, so you should start soliciting patient reviews on these platforms.
- LocalMed can help you increase your Facebook page traffic by allowing patients to book an appointment directly from your Facebook page.
- In times of crisis, being hyperlocal is the most effective thing a company can do, and dental practices are frequently extremely hyperlocal. A visitor who does not fit into your target demographic can be difficult to convert into a lifetime patient.
- SEO helps your website show up during Google search when a patient searches for a dentist in your area.
- Online chat is proven to increase the new patient acquisition rate. Online scheduling is proven to increase the new patient acquisition rate.
- Potential patients looking for dentists who are following proper sterilization and safety guidelines. A COVID-19/sterilization page on your website will help you be found more easily on search engines.
- Enter your patients to win a gift card via social media or email blast.
- Regular blogs help you focus on topics your patients search for online while providing powerful internal links to your primary content.